Guides
Practical answers to the questions buyers and marketers actually ask about AI visibility — each one grounded in our own engine-run data.
What do you need to understand or fix?
How to get ChatGPT to recommend your business
No paid placement exists — OpenAI confirms it. Recommendations come from evidence: crawler access, answer-shaped content, entity consistency, consensus, freshness. With June 2026 run data.
How to improve AI search visibility
A prioritised method for improving AI search visibility: measure the answer gap, remove access blockers, build answer-worthy evidence, strengthen entity signals and remeasure.
AI search engine optimization (AI SEO)
A complete AI SEO framework covering search demand, technical access, answer evidence, entities, corroboration, repeat measurement and conversion.
AI SEO tools, GEO platforms and AI visibility software
Compare AI SEO and visibility tools by prompt and engine coverage, raw evidence, monitoring limits, technical depth and total answer-check cost.
Answer engine optimization (AEO)
A practical AEO guide covering answer surfaces, content mapping, technical eligibility, schema limits, measurement and conversion.
LLM SEO: visibility in AI-generated answers
How LLM SEO differs from model optimization and AI-assisted SEO, with evidence, measurement, implementation and agency evaluation.
How to track AI visibility and ChatGPT mentions
A reproducible method for prompt tracking, ChatGPT mentions, citations, recommendations, share of voice, accuracy and conversion.
Google AI Overviews SEO
Google AI Overview eligibility, query fan-out, content evidence, technical requirements, Search Console measurement and conversion.
Why doesn't ChatGPT mention your company?
Five checkable causes: blocked crawlers, no answer-shaped pages, thin third-party coverage, inconsistent entity facts, category confusion — and the diagnosis order.
How to check what AI says about your brand
The free 20-minute manual method and its three blind spots, then the measurement method: many prompts, repeated runs, clean sessions, competitor benchmarks.
GEO vs SEO: what actually changed?
SEO earns positions in links; GEO earns a place inside the answer. Same foundations, new scoreboard — and why neither replaces the other.
Answer engine optimization vs generative engine optimization
AEO targets extracted answers while GEO targets synthesized answers. The foundations overlap, but the surfaces and measurement scorecards differ.